Versium

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Versium is a Data & Analytics tool that provides B2B2C identity resolution and data enrichment. It helps marketers clean, enrich, and activate data to drive higher engagement across channels.

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At a glance

Pricing

Paid · Usage-based · Freemium · Enterprise

Free tier

Yes

API

Yes

Skill level

Technical

About

What is Versium?

Versium operates a comprehensive B2B2C identity resolution platform, enabling marketers to identify, understand, and reach prospects throughout the customer journey. Its proprietary data assets include over 2 billion contact points and 2+ trillion insight attributes, forming a rich identity graph for North American businesses and consumers. The flagship platform, Versium REACH, offers tools for data cleansing, audience building, and cross-channel activation. Additionally, the Versium API suite provides developers with real-time access to identity resolution and data enrichment capabilities. The company serves a diverse client base, from mid-market businesses to Fortune 500 enterprises, across various industries.

Best used for

Ideal for marketers and data analysts who need to unify fragmented customer data, build precise marketing audiences, and activate campaigns across multiple channels. Especially valuable for businesses looking to improve the accuracy of lead scoring and churn prediction models by enriching their training data.

Common actions

clean marketing data

enrich customer data

build marketing audiences

activate cross-channel campaigns

improve lead scoring

predict customer churn

Capabilities

Key features

B2B2C identity resolution
Data cleansing
Audience building
Cross-channel activation
API access
AI/ML model grounding
Firmographic/Demographic append

Target Audience

marketerssales professionalsdata analystsdevelopers

Integrations

hubspottreasure-datalyticszapiergoogle-sheetsaws

Pricing & Plans

Paid · Usage-based · Freemium · Enterprise

Not publicly disclosed. Check www.versium.com for current pricing.

FAQs

What is Versium REACH and how does it work?

Versium REACH is a cloud-based Data-as-a-Service (DaaS) platform that cleanses, enriches, and scales US marketing data. It matches your first-party data against Versium’s B2B2C Identity Graph, containing over 2 billion contact points, to enable new marketing channels and precise omnichannel targeting.

What are the pricing tiers for Versium REACH?

Versium offers three pricing models: Pay-As-You-Go starting at $125 per file, Credit Packages starting at $250 for moderate volume, and Annual Subscriptions for high-volume needs, which include API access and the MCP Server.

Does Versium offer a free trial?

Yes, new users can sign up for a Free Trial that includes 5 free data downloads and access to "List Insights." This allows you to preview match rates and data quality before committing to a paid plan.

Can I use Versium data to train custom AI and ML models?

Yes, Versium REACH provides high-fidelity, cleansed data ideal for grounding Machine Learning (ML) and Predictive Modeling. Enriching your training sets with firmographic and demographic attributes can improve the accuracy of lead scoring and churn prediction algorithms.

What is the Versium REACH MCP Server for AI?

Launched in early 2026, the Versium REACH MCP Server uses the Model Context Protocol to connect AI agents like Claude or ChatGPT directly to Versium's identity graph. This allows your AI to autonomously search and enrich data using natural language commands.

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Subcategories trending in Data & Analytics

Business Intelligence Predictive Analytics Data Labeling & Annotation Real-Time Analytics Market Research Data Pipelines & Integration

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Marketing & Growth › Lead Generation

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