30Characters

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30Characters is a Marketing & Growth tool that generates high-performing Google Ads copy and identifies wasted ad spend. It offers AI-powered ad generation, negative keyword monitoring, and budget pacing alerts.

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At a glance

Pricing

Paid

Free tier

API

Skill level

Mixed

About

What is 30Characters?

30Characters is an AI-powered platform designed to optimize Google Ads campaigns by streamlining ad creation and identifying inefficiencies. It features an AI Google Ads Generator that creates high-quality headlines, descriptions, and other ad components from any landing page or brief description, supporting RSA, PMAX, and Demand Gen campaigns across multiple languages. The Negative Keyword Audits automatically find and allow users to apply negative keywords to prevent wasted spend. Additionally, Budget Pacing Alerts track spend against targets in real-time, notifying users of pacing anomalies. The tool integrates directly with Google Ads accounts as an approved Google Ads API Partner, ensuring seamless ad deployment and management.

Best used for

Ideal for marketers who need to quickly generate high-performing Google Ads, identify and eliminate wasted ad spend, and monitor campaign budgets effectively. Especially valuable for agencies and professionals managing multiple Google Ads accounts, seeking to improve ad strength and reduce CPCs.

Common actions

generate ad copy

optimize ad spend

monitor ad budget

manage Google Ads

Capabilities

Key features

AI Google Ads Generator
Negative Keyword Audits
Budget Pacing Alerts
Multi-language ad generation
Direct Google Ads sync
Bulk ad generation
Ad translation

Target Audience

marketer

Integrations

google-ads

Pricing & Plans

Paid

Not publicly disclosed. Check 30chars.com for current pricing.

FAQs

What types of Google Ads campaigns does 30Characters support?

30Characters supports various Google Ads campaign types, including Responsive Search Ads (RSA), Performance Max (PMAX), and Demand Gen campaigns. It can generate ad copy for these formats, helping users create comprehensive and effective ad strategies.

How does 30Characters help prevent wasted ad spend?

The tool's Negative Keyword Audits automatically scan search term reports to identify irrelevant or underperforming keywords. Users can then easily select and apply these as negative keywords to their campaigns, preventing ads from showing for undesirable searches and saving budget.

Can 30Characters manage multiple Google Ads accounts?

Yes, 30Characters offers plans that allow connecting multiple Google Ads accounts. The Pro plan supports up to 10 accounts and MCC accounts, while the Agency plan provides unlimited connections, making it suitable for agencies and teams managing numerous clients.

Does 30Characters offer a free trial?

Yes, 30Characters offers a 14-day free trial. This allows users to test the AI Google Ads Generator, Negative Keyword Audits, and Budget Pacing Alerts before committing to a paid subscription, ensuring it meets their campaign management needs.

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