Adthena

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Adthena is a Marketing & Growth tool that provides market-leading AI search intelligence. It helps brands and agencies optimize paid search strategies and monitor competitor movements.

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At a glance

Pricing

Custom · Enterprise

Free tier

API

Skill level

Technical

About

What is Adthena?

Adthena is a multi-award-winning AI search intelligence platform with over 12 years of Google Ads learning models, designed for enterprise brands and agencies. It helps users lower paid search costs, protect brand equity, and stay ahead of competitor movements by providing a comprehensive "Whole Market View." The platform monitors millions of search terms daily, uncovering new opportunities and offering insights into competitor keywords, ad copy, and spend. Adthena's AI-powered insights, including tools like Ask Arlo (a GenAI chatbot), help analyze market trends, detect competitive patterns, and identify immediate actions for measurable ROI from search marketing investments. It goes beyond Google's native reports, offering a complete competitive landscape.

Best used for

Ideal for enterprise brands and agencies who need to gain a comprehensive view of the paid search landscape, understand competitor strategies, and optimize their Google Ads spend. Especially valuable for proactively adapting to market changes and ensuring brand protection in a competitive environment.

Common actions

optimize paid search

monitor competitors

analyze market trends

reduce ad spend

Capabilities

Key features

AI search intelligence
Whole Market View™
Competitor keyword analysis
Ad copy insights
Spend tracking
GenAI chatbot

Target Audience

marketer

Integrations

google-adsgoogle-shoppinglooker-studio

Pricing & Plans

Custom · Enterprise

Not publicly disclosed. Check adthena.com for current pricing.

FAQs

Does Adthena offer a free trial?

Adthena does not provide a traditional free trial. Instead, they offer a personalized demo with a product expert to showcase the platform's full capabilities and how it can specifically benefit your business goals.

How is Adthena's pricing determined?

Pricing is tailored to your specific needs, considering factors like the size of the search universe to monitor, the number of geographies, custom reporting requirements, and your brand's annual PPC spend. They build a package aligned with your unique goals.

How is Adthena different from Google Ads Auction Insights?

Adthena provides a complete market view, revealing all competitor activity across the entire search landscape, not just overlapping terms. It uncovers keywords competitors bid on that you don't, their ad copy, brand infringement, and advanced metrics like Share of Spend and Share of Clicks, which Google's tool does not offer.

What kind of data does Adthena use?

Adthena uses publicly available search data from Google Ads, Google AI Mode, Bing, ChatGPT, and Perplexity. They process 10 TB of new data daily, indexing 20 million Google SERPs, and maintain 12 years of historical data, all without using Personal Identifiable Data (PID).

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