Advertima

Advertima is an AI-powered in-store retail media solution that transforms physical grocery stores into revenue-generating media channels. It uses computer vision to digitize shoppers and enable targeted advertising on digital screens.

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At a glance

Pricing

Likely Not Free

Free tier

API

Skill level

Mixed

About

What is Advertima?

Advertima leverages advanced Computer Vision and AI technologies to convert physical retail spaces into profitable retail media networks. By digitizing in-store shoppers, the platform enables retailers to create measurable audience segments, similar to online advertising. This allows for the monetization of trade marketing budgets, attraction of brand media budgets through effective ad measurement and smart targeting, and access to new shopper marketing budgets by providing first-party shopper data. Advertima's Audience AI facilitates online-like capabilities for in-store advertising, offering real-time audience targeting and insights to improve customer experience and loyalty. The platform is designed to help retailers, brands, and partners increase income and gain a competitive advantage in the evolving retail media landscape.

Best used for

Ideal for retailers and brands who need to transform physical stores into profitable retail media channels, attract new advertising budgets, and gain insights into in-store shopper behavior. Especially valuable for those looking to implement real-time, data-driven advertising in brick-and-mortar environments.

Common actions

Monetize in-store traffic

Target in-store shoppers

Measure ad effectiveness

Generate retail media revenue

Capabilities

Key features

Computer Vision platform
Audience AI
Real-time audience targeting
Ad effectiveness measurement
First-party shopper data
Retail Media Network

Target Audience

marketersmall business owner

Integrations

Not yet documented

Pricing & Plans

Likely Not Free

Not publicly disclosed. Check advertima.com for current pricing.

FAQs

How does Advertima convert in-store shoppers into a retail media network?

Advertima uses Computer Vision technology to digitize in-store shoppers, creating anonymized, measurable audience segments. This data allows retailers to offer targeted advertising opportunities on digital screens within their stores, effectively transforming physical spaces into a new, valuable media channel for brands and partners.

What kind of data does Advertima's Audience AI provide?

Advertima's Audience AI provides online-like capabilities for in-store environments, offering insights into shopper segments and behavior. This first-party shopper data helps retailers and brands understand their audience better, enabling smart targeting for advertisements and improving customer experience and loyalty.

Can Advertima help increase revenue for retailers?

Yes, Advertima helps retailers increase revenue by monetizing their in-store shopper segments. It allows them to attract media budgets from brands and the media buying industry, improve supplier relations through validated ad spend, and access new shopper marketing budgets, ultimately boosting their EBIT impact.

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