Air Traffic Control

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Air Traffic Control is a Marketing & Growth tool that provides B2B content personalization. It automates content recommendations and personalized experiences for HubSpot users, driving pipeline and revenue.

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At a glance

Pricing

Freemium · Paid

Free tier

Yes

API

Skill level

Mixed

About

What is Air Traffic Control?

Air Traffic Control is an AI-powered platform designed for B2B content personalization, integrating seamlessly with HubSpot. It transforms existing content into personalized experiences by automatically recommending the most relevant blog posts, case studies, podcasts, or videos to each contact based on their interests and engagement. The tool automates research across CRM, LinkedIn, and public outlets, eliminating the need for manual ABM account research and complex workflows. It allows users to design one web page template that delivers 1:1 experiences and launches simple workflows for automatic content delivery. Air Traffic Control also helps understand the revenue influenced by each content recommendation, connecting engagement to pipeline and closed revenue. It offers features like contact-level interest graphs, HubSpot recommendations, industry news tracking, and LinkedIn enrichment.

Best used for

Ideal for marketers who need to personalize B2B content experiences, automate content recommendations, and track content's impact on revenue. Especially valuable for HubSpot users looking to enhance ABM campaigns and optimize LinkedIn ad performance with tailored content.

Common actions

personalize content

automate content delivery

track content performance

enrich contact data

optimize ad spend

Capabilities

Key features

Content personalization
HubSpot integration
Automated content recommendations
LinkedIn enrichment
Competitor content tracking
Revenue influence tracking
Interest graph building

Target Audience

marketer

Integrations

hubspot

Pricing & Plans

Freemium · Paid

Not publicly disclosed. Check airtrafficcontrol.io for current pricing.

FAQs

What is a LinkedIn Enrichment and how does it benefit me?

A LinkedIn Enrichment analyzes a contact's LinkedIn profile and posts from the last 90 days to understand their interests. This provides insights for even 'cold' prospects, ensuring your content is relevant from day one and helping you tailor your approach.

Do I have to sync all my contacts with Air Traffic Control?

No, you don't have to bring in all your contacts. During onboarding, you can choose to sync all contacts or select specific lists. This gives you control over your investment and ensures only relevant contacts are included.

What are Topic Reports and how do they help with content strategy?

Topic Reports rank topics by audience interest and your content coverage. They also include competitor content, news, search results, and 'People also ask' sections, helping you identify what to write next and complete desk research quickly.

Can I track more competitors than the standard plan allows?

Yes, you can add more competitors for tracking. Each additional competitor costs $500 and includes both web and social content tracking. You can contact Air Traffic Control to expand your competitor monitoring.

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