Element Human

Element Human is a Data & Analytics tool that measures attention, emotion, and memory using behavioral AI. It helps brands predict and optimize campaign effectiveness by turning human behaviors into machine-learned empathy.

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At a glance

Pricing

Paid · Usage-based

Free tier

API

Skill level

Mixed

About

What is Element Human?

Element Human provides behavioral AI solutions to help brands understand and optimize campaign effectiveness by measuring attention, emotion, and memory. The platform utilizes biometrics like eye-tracking and facial coding, Implicit Association Tests, and surveys within in-context testing environments such as social media feeds (TikTok, Instagram, Facebook) and video platforms (YouTube Shorts, Prime Video). It delivers results in 24 hours, offering predictive insights into how subconscious responses drive purchase decisions. Element Human's Behavioral Learning Models (BLMs) simulate human responses in real environments, allowing brands, agencies, and platforms to prove creative effectiveness, optimize campaigns, and link impressions to ROI.

Best used for

Ideal for marketing professionals and brand managers who need to measure the true impact of their campaigns, optimize creative content based on subconscious responses, and predict real-world performance. Especially valuable for understanding attention, emotion, and memory in simulated real-world viewing environments.

Common actions

measure campaign effectiveness

predict consumer behavior

optimize ad creatives

analyze emotional response

understand memory impact

Capabilities

Key features

Behavioral AI measurement
In-context testing environments
Eye-tracking
Facial coding
Implicit Association Tests
Predictive behavioral models
24-hour results

Target Audience

marketing professionalbrand managerdata scientistmarket researcher

Integrations

Not yet documented

Pricing & Plans

Paid · Usage-based

Not publicly disclosed. Check elementhuman.com for current pricing.

FAQs

How does Element Human measure campaign effectiveness?

Element Human measures campaign effectiveness by analyzing attention, emotion, and memory using behavioral AI. It employs biometrics like eye-tracking and facial coding, Implicit Association Tests, and surveys within simulated real-world viewing environments to capture subconscious human responses and predict real-world performance and ROI.

What kind of testing environments does Element Human support?

Element Human supports in-context testing environments that simulate real viewing experiences. This includes popular social media platforms like TikTok, Instagram, Facebook, and video platforms such as YouTube Shorts and Prime Video, ensuring responses reflect authentic behavior.

What is the pricing structure for Element Human?

Element Human uses a credit-based pricing model, with one credit costing $1,995. Volume discounts are available, reducing the price per credit for larger purchases (e.g., 15% off for 151+ credits). Payment terms like quarterly or annual in advance also offer additional discounts.

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