Fullpath

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Fullpath is a Marketing & Growth tool that provides an AI ecosystem for auto dealerships. It unifies fragmented data, automates marketing, and streamlines sales processes with AI agents.

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At a glance

Pricing

Likely Not Free

Free tier

API

Yes

Skill level

Technical

About

What is Fullpath?

Fullpath offers an AI ecosystem specifically designed for auto dealerships, aiming to unify fragmented data and optimize various workflows. Its Customer Data Platform (CDP) integrates over 200 data sources to create a single, clean shopper identity, providing a source of truth for both human staff and AI agents. The platform includes marketing automation features for omnichannel reach, dynamic automations, and deep personalization across email, SMS, and digital advertising. Fullpath also introduces an Agentic CRM, a high-performance workspace that leverages AI agents to qualify leads, answer phones, prioritize tasks, and automate lead engagement, significantly boosting dealership productivity and marketing efficiency.

Best used for

Ideal for auto dealerships who need to consolidate customer data, automate their marketing efforts, and streamline sales processes. Especially valuable for those looking to leverage AI agents for lead qualification and task management, ensuring personalized customer experiences and efficient operations.

Common actions

unify customer data

automate marketing campaigns

qualify sales leads

personalize customer journeys

optimize ad spend

Automotive AICar salesCustomer EngagementCRMsales intelligenceDealership softwareLead Generationmarketing automation

Capabilities

Key features

Customer Data Platform (CDP)
AI-powered marketing automation
Agentic CRM
AI agents for lead qualification
200+ data integrations
Personalized website engagement
VIN-specific ad campaigns

Target Audience

auto dealership ownersdealership general managersdealership marketing managersdealership sales managers

Integrations

stellantismaseratisubarugmjaguar land rovermazdaporschehonda+ 1 more

Pricing & Plans

Likely Not Free

Contact for Pricing

FAQs

What is Fullpath's Customer Data Platform (CDP)?

Fullpath's CDP is a core data infrastructure that unifies fragmented data sources from a dealership's operations into a single, clean shopper identity. It integrates with over 200 tools via open API, providing a comprehensive source of truth for both human staff and AI agents to power personalized customer interactions.

How does Fullpath's Agentic CRM differ from traditional CRMs?

Fullpath's Agentic CRM is built on top of unified data and features integrated AI agents. These agents automate administrative tasks like lead qualification, phone answering, and task prioritization, allowing dealership teams to focus on sales. It offers customizable playbooks to define how AI agents engage with customers and teams.

What types of marketing automation does Fullpath offer?

Fullpath provides omnichannel marketing automation including smart search, social, display, PMAX, Demand Gen, and programmatic ad campaigns that update in real-time. It also offers dynamic email and SMS journeys, AI-powered personalization, VIN-specific ad campaigns, equity-based campaigns, and highly-targeted Amazon & OTT ads.

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