Incremental

Incremental is a Marketing & Growth tool that provides causal intelligence for commerce media. It helps brands and agencies optimize investments for incremental growth by replacing ROAS with incrementality-based measurement.

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At a glance

Pricing

Likely Not Free

Free tier

API

Skill level

Technical

About

What is Incremental?

Incremental is a causal intelligence layer designed for commerce media, enabling brands and agencies to transform fragmented retail and media signals into decision-grade intelligence. The platform helps users plan and optimize investments for incremental growth by moving beyond last-touch attribution and ROAS. Key features include standardizing measurement across Retail Media Networks (RMNs), integrating incrementality directly into buying platforms like Pacvue and Skai, and incorporating dynamic commerce conditions such as search rank and pricing into performance analysis. It also offers scenario planning and forecasting tools to confidently determine budget allocation and predict sales outcomes, all backed by causal science.

Best used for

Ideal for marketing managers and retail media buyers who need to optimize ad spend, measure true incremental sales, and forecast sales with confidence. Especially valuable for those looking to move beyond ROAS and last-touch attribution in dynamic commerce environments.

Common actions

optimize ad spend

measure sales incrementality

forecast sales

analyze retail media

Capabilities

Key features

Incrementality-based measurement
Standardize RMN measurement
Integrate buying platforms
Analyze commerce factors
Scenario planning
Sales forecasting

Target Audience

marketing managerproduct manager

Integrations

pacvueskaiwpp-openflywheel

Pricing & Plans

Likely Not Free

Not publicly disclosed. Check incremental.com for current pricing.

FAQs

How does Incremental differ from traditional ROAS measurement?

Incremental replaces traditional ROAS (Return on Ad Spend) and last-touch attribution with incrementality-based measurement. This approach focuses on what truly drives sales, rather than mistaking coincidence for causation, providing a more accurate understanding of marketing effectiveness.

Can Incremental integrate with existing media buying platforms?

Yes, Incremental is designed to seamlessly integrate with leading omni-channel media buying platforms. It can push intelligence directly into tools like Pacvue, Skai, WPP Open, and Flywheel, enabling easy activation of incrementality insights.

How does Incremental account for dynamic commerce conditions?

Incremental is purpose-built to incorporate dynamic commerce factors beyond just media performance. It considers conditions like search rank, pricing, ratings, reviews, and competitive presence on a page to provide a holistic view of how these elements influence sales.

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