What is the difference between platform-reported ROAS and InsightIQ's true blended ROAS?

Ad platforms often claim credit for the same sales, leading to inflated ROAS figures. InsightIQ de-duplicates sales data across all connected platforms and Shopify to provide a true, blended Return on Ad Spend, showing your actual performance and preventing wasted budget.

What kind of AI-powered insights does InsightIQ provide?

InsightIQ's AI analyzes your data to provide actionable recommendations categorized as opportunities, optimizations, warnings, and performance trends. These insights help you identify underperforming campaigns, discover hidden revenue potential, and optimize ad spend across platforms.

Do I need a credit card to start the free trial?

No, a credit card is not required for the 14-day free trial. You can sign up, connect your platforms, and explore all features of the Starter plan without providing any payment information. You'll only need to add payment details when you're ready to subscribe.

Which advertising platforms can I connect to InsightIQ?

Currently, InsightIQ supports integrations with Google Ads, Facebook Ads, Instagram Ads, and TikTok Ads. They are actively working on adding more integrations, including Amazon Ads, Pinterest Ads, and Snapchat Ads in the future.

Insight IQ

InsightIQ is an E-commerce Analytics tool that connects Shopify with ad platforms to show actual revenue attribution. It provides AI-powered insights to optimize ad spend and identify growth opportunities.

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At a glance

Pricing

Freemium · Paid · Enterprise

Free tier

Yes

API

Skill level

Beginner

About

What is Insight IQ?

InsightIQ is an AI-powered e-commerce analytics platform designed to help businesses make smarter, faster decisions about their advertising spend. It addresses the common problem of ad platforms claiming credit for the same sales by connecting Shopify orders with Google Ads, Meta, and TikTok accounts. The platform provides a unified dashboard to visualize total revenue, ad spend breakdown, and sales by channel, offering a true blended ROAS. Its AI-powered insights identify opportunities, optimizations, warnings, and performance trends, giving actionable recommendations to increase revenue and reduce costs. InsightIQ offers seamless integrations and real-time data synchronization, making it easy to get started and optimize ad campaigns.

Best used for

Ideal for marketers and data scientists who need to accurately attribute sales to ad campaigns, optimize their ad spend across multiple platforms, and identify new revenue opportunities. Especially valuable for e-commerce brands looking to move beyond platform-reported ROAS to a true blended ROAS.

Capabilities

Key features

AI-powered ad audits
Cross-channel performance dashboard
Real-time data synchronization
Actionable recommendations
Shopify integration
Google Ads integration
Meta Ads integration

Audience

marketer data scientist individual b2c smb marketers

Integrations

shopifygoogle-adsfacebook-adsinstagram-adstiktok-ads

FAQs

Common questions

Trending

Subcategories trending in Marketing & Growth

Social Media Advertising Lead Generation SEO & AEO Sales Outreach Video Marketing

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Data & Analytics › Business Intelligence E-commerce › Pricing & Revenue

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