How does Lately.AI differ from general AI writing tools like ChatGPT?

Lately.AI is specifically designed for social media content, using AI and neuroscience to learn your brand's unique voice and audience preferences. It focuses on repurposing long-form content into high-performing social posts and includes features like employee advocacy, which general AI tools do not offer.

Can Lately.AI help manage social media for multiple brands or franchises?

Yes, Lately.AI is built to support global enterprises and franchises by ensuring quality social media messaging across regions, products, and brands. It helps set up each franchise for social media success and scales programs across various sub-brands and markets.

What types of content can Lately.AI repurpose into social media posts?

Lately.AI can repurpose a wide range of existing long-form content, including blogs, newsletters, press releases, white papers, e-books, podcasts, workshops, webinars, and interviews. It transforms these into dozens of text, audio, or video highlights for social platforms.

Lately.AI

Lately.AI is a marketing & growth tool that uses AI and neuroscience to transform long-form content into social media posts. It helps brands create personalized, high-performing social content and automate employee advocacy.

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At a glance

Pricing

Paid · Enterprise · Custom

Free tier

API

Skill level

Beginner

About

What is Lately.AI?

Lately.AI is an advanced content creation AI assistant designed to help businesses and agencies amplify their social media presence. It leverages AI and neuroscience to analyze existing long-form content, such as blogs, newsletters, and videos, and repurpose it into engaging, platform-specific social media posts. The tool learns a brand's unique dialects and nuances to generate content that resonates with its target audience, aiming to increase engagement and drive ROI. Lately.AI also features Kately, a chat-based superintelligent social media agent for planning, creation, execution, and management. It supports employee advocacy by creating individualized, compliant content for team members to share, and offers insights into content performance. Lately.AI works in multiple languages, including English, Spanish, Italian, Portuguese, Japanese, and German.

Best used for

Ideal for marketers and social media managers who need to efficiently transform existing long-form content into engaging social media posts, scale content creation across various platforms, and empower employee advocacy. Especially valuable for businesses aiming to maintain brand consistency and maximize reach with less effort.

Capabilities

Key features

AI content repurposing
Social post autogenerator
Video clip autogenerator
Employee advocacy platform
Performance insights
Multi-language support
Chat-based AI agent

Audience

marketer social media manager small business owner startup founder enterprise b2b agency marketers teams

Integrations

hootsuitehubspot-marketing-hubsprinklrsalesforcegrammarly

FAQs

Common questions

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Subcategories trending in Marketing & Growth

Advertising Lead Generation SEO & AEO Sales Outreach Analytics & Attribution Video Marketing

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Content & Design › AI Writing Assistants Productivity & Business › Workflow Automation

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