MARA

MARA is an AI-powered hotel reputation management software that analyzes guest feedback and generates instant responses. It helps hotels achieve a 100% response rate and improve online ratings.

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At a glance

Pricing

Freemium · Paid

Free tier

Yes

API

Skill level

Non-technical

About

What is MARA?

MARA is an AI-powered hotel reputation management software designed to help hotels analyze guest feedback and respond instantly to reviews. It offers a central inbox for all reviews, supports multiple languages, and generates high-quality AI replies that can be trained on your brand's voice. Key features include Review Inbox, Smart Snippets for automated replies, and Review Analytics to gain actionable insights from guest feedback. MARA also provides an AI Research Assistant, tools to gather and showcase surveys, and review widgets to display ratings on your website, ultimately helping to increase direct bookings and improve overall online reputation.

Best used for

Ideal for hotel general managers and marketing managers who need to streamline their online reputation management, respond to guest reviews efficiently, and gain actionable insights from feedback. Especially valuable for maintaining a consistent brand voice and improving guest satisfaction across multiple properties.

Common actions

manage online reputation

automate review responses

analyze guest feedback

improve customer satisfaction

increase direct bookings

Customer servicebrand voicepersonalized customer experienceai assistant

Capabilities

Key features

AI review response generation
Centralized review inbox
Brand voice training
Automated smart snippets
Review analytics dashboard
Guest survey collection
Review widgets for websites

Target Audience

small business ownermarketing manager

Integrations

mews

Pricing & Plans

Freemium · Paid

Not publicly disclosed. Check mara-solutions.com for current pricing.

FAQs

What is the difference between the Generator and Inbox & Analytics plans?

The Generator plan focuses on AI review response generation, review inbox, analytics, surveys, and brand voice with 200 answers included. The Inbox & Analytics plan adds review widgets and includes 500 answers, offering a more comprehensive reputation management solution.

Can MARA AI be trained to match my hotel's specific brand voice?

Yes, MARA AI can be trained on your existing review replies to learn and adapt to your specific brand voice. This ensures that all AI-generated responses maintain a consistent tone and style, reflecting your hotel's unique identity.

Does MARA support multiple languages for review responses?

Yes, MARA works in any language, allowing you to respond to guest reviews from around the world. This feature helps hotels cater to a diverse international clientele and maintain high-quality communication regardless of language barriers.

Is there a free trial available for MARA?

Yes, MARA offers a free trial period where you can test the AI Review Response Generator without needing a credit card. This allows you to experience the tool's capabilities before committing to a paid plan.

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