Pattern89 (Acquired By Shutterstock)

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Pattern89, acquired by Shutterstock, uses AI to predict creative performance in marketing. It helps users make data-driven creative decisions and optimize marketing campaigns.

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At a glance

Pricing

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Free tier

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API

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Skill level

Technical

About

What is Pattern89 (Acquired by Shutterstock)?

Pattern89, now part of Shutterstock, leverages artificial intelligence to forecast the performance of creative assets within marketing campaigns. The primary goal of this tool is to empower marketers to make more informed, data-driven decisions regarding their creative strategies. By predicting performance, Pattern89 aims to significantly reduce the reliance on traditional A/B testing, streamlining the optimization process for various marketing initiatives. It provides insights that assist in fine-tuning campaigns for better outcomes.

Best used for

Predicting the performance of marketing creative assets to optimize campaigns and reduce the need for A/B testing.

Common actions

predict creative performance

optimize marketing campaigns

make data-driven decisions

reduce testing overhead

improve ad effectiveness

Capabilities

Key features

AI creative prediction
Data-driven decisions
Reduce A/B testing
Optimize marketing campaigns

Target Audience

Marketing ManagersAdvertisersCreative DirectorsCampaign Strategists

Integrations

Not yet documented

Pricing & Plans

unknown

Not publicly disclosed. Check pattern89.com for current pricing.

FAQs

How does Pattern89's acquisition by Shutterstock impact its standalone availability or integration?

Pattern89's technology is now integrated into Shutterstock's offerings, particularly within their creative flow and marketing solutions. It is no longer available as a standalone product, but its AI-driven creative prediction capabilities enhance Shutterstock's existing services for enterprise clients.

Can Pattern89 predict performance for all types of creative assets and marketing channels?

Pattern89's AI was designed to analyze a wide range of creative elements (colors, objects, text, etc.) across various digital marketing channels like social media and display ads. Its predictive power is strongest where sufficient historical data is available for analysis.

What kind of data does Pattern89 use to make its creative performance predictions?

Pattern89's AI model was trained on vast datasets of historical ad performance, including creative attributes, campaign metrics, and audience engagement. It identifies patterns and correlations to forecast how new creative variations are likely to perform.

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Data & Analytics › Predictive Analytics

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