People.Ai

People.ai, now Backstory, is an AI-powered Answers Platform for Revenue Leaders that helps identify deal risks and provides actionable next steps. It captures every customer interaction to give a full picture of pipeline health.

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At a glance

Pricing

Likely Not Free · Enterprise

Free tier

API

Skill level

Mixed

About

What is People.ai?

People.ai, rebranded as Backstory, is an AI-powered Answers Platform designed for CROs, sales leaders, and RevOps leaders. It automatically captures every email, meeting, call, and chat interaction across a team, processing this activity against historical deal data. The platform provides direct answers to critical questions, identifying which deals are at risk, why they are at risk, and what specific actions to take next. Backstory helps revenue teams make better decisions, monitor pipeline health, and improve forecasting by offering end-to-end visibility into deal progression and stakeholder engagement. It integrates with major CRMs like Salesforce, Microsoft Dynamics, and Oracle, ensuring data accuracy without requiring manual rep entry.

Best used for

Ideal for sales leaders and RevOps professionals who need to understand deal health, identify at-risk opportunities, and receive actionable recommendations. Especially valuable for large sales organizations seeking to automate data capture, improve forecast accuracy, and ensure CRM compliance without manual effort.

Common actions

analyze sales data

identify deal risks

improve sales forecasting

automate activity capture

optimize sales strategy

Capabilities

Key features

Automatic activity capture
Deal risk identification
Pipeline health monitoring
Revenue forecasting
CRM integration
Multi-threaded deal tracking

Target Audience

sales repdata scientist

Integrations

salesforcemicrosoft-dynamicsoracle

Pricing & Plans

Likely Not Free · Enterprise

Not publicly disclosed. Check people.ai for current pricing.

FAQs

What is the primary benefit of using Backstory (formerly People.ai) for sales teams?

Backstory helps sales teams by providing direct answers to critical questions like which deals are at risk and why, along with actionable next steps. It automates activity capture, reducing manual data entry and ensuring a complete, accurate view of every deal.

How does Backstory identify deal risks?

Backstory analyzes every email, meeting, call, and chat interaction, processing this activity against your deal history. It flags issues like weak engagement, missing contacts, or single-threaded deals before they become major problems, providing early warning signs.

Which CRM systems does Backstory integrate with?

Backstory offers seamless integration with leading CRM platforms, including Salesforce, Microsoft Dynamics, and Oracle. This ensures that all captured customer-facing activities are automatically logged and updated in your CRM without additional effort from reps.

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