PodRoll

PodRoll is a Marketing & Growth tool that helps podcasters grow their audience and monetize their content. It uses dynamic feed drops to place episodes directly into established podcast feeds, ensuring real downloads and followers.

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At a glance

Pricing

Usage-based · Paid

Free tier

API

Skill level

Non-technical

About

What is PodRoll?

PodRoll is a podcast growth platform that leverages Dynamic Feed Drops to significantly expand a podcast's audience. It enables podcasters to place their episodes directly into established podcast feeds, appearing as 'You Might Also Like' recommendations to active listeners. This method ensures real downloads and genuine followers by targeting audiences within verified podcast apps like Apple Podcasts and Spotify, avoiding bots or web players. PodRoll offers precision targeting, real-time analytics, and IAB-compliant tracking, allowing users to monitor campaign performance and conversion rates. The platform also provides monetization opportunities for host podcasts, enabling them to earn revenue by selling feed drop slots with mutual approval and full control over content.

Best used for

Ideal for podcasters who need to expand their listener base, monetize their content, and track campaign performance. Especially valuable for those seeking genuine audience growth through native placements in established podcast feeds, avoiding bots and fake downloads.

Common actions

grow podcast audience

monetize podcast

cross-promote podcasts

track podcast performance

Capabilities

Key features

Dynamic Feed Drops
Cross-Promotion
Real-Time Analytics
Precision Targeting
IAB Compliant Tracking
Podcast Monetization
Mutual Approval System

Target Audience

content creatormarketersmall business owner

Integrations

Not yet documented

Pricing & Plans

Usage-based · Paid

Not publicly disclosed. Check podroll.fm for current pricing.

FAQs

How do Dynamic Feed Drops work with PodRoll?

PodRoll places your podcast episode directly into established podcast feeds. When a host show publishes a new episode, your promo appears right below it in their subscribers' feeds, allowing listeners to tap once to follow your show. This ensures native placement and active audience engagement.

What is the pricing model for PodRoll campaigns?

PodRoll uses a CPM (cost per thousand downloads) bidding model, with most bids ranging from $50-$250 CPM. For example, $100 CPM equals $0.10 per download. There is a minimum budget of $500, and you only pay for delivered downloads.

Can I earn money by hosting feed drops on my podcast?

Yes, if you have an established podcast, you can monetize by selling feed drop slots. You earn premium CPMs for minimal work, as there are no scripts or coordination needed. You maintain full control by approving every show that appears in your feed.

How does PodRoll ensure real audience growth and prevent bots?

PodRoll only works with verified podcast apps like Apple Podcasts and Spotify, never using web players or bot farms. All downloads are IAB compliant, ensuring you get real listeners who actively subscribe to podcasts, unlike other growth services.

What is the average conversion rate for PodRoll feed drops?

Based on over 160,000 feed drops across 5,000+ podcasts, PodRoll achieves an average 6.1% unique device conversion rate. Conversion rates can vary by podcast category and targeting, with some categories performing significantly higher.

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