RAMMP

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RAMMP is a marketing governance tool that provides a patented Pre-Spend Diagnostic to quantify marketing risk. It measures brand trust across the buying journey to identify and fix issues before budget approval.

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At a glance

Pricing

Freemium · Paid · Enterprise

Free tier

Yes

API

Yes

Skill level

Mixed

About

What is RAMMP?

RAMMP is a marketing governance framework and patented Pre-Spend Diagnostic that quantifies marketing risk before budgets are approved. It measures trust across the entire buying journey, from initial awareness to advocacy, using its patented ADORE Process™. The tool provides a Brand Trust Score and a prioritized fix list, helping businesses, CMOs, agencies, and investors identify exactly where trust breaks and what actions to take to improve conversion rates. RAMMP offers a free diagnostic to scan websites and provides a Premium plan with deeper analytics, AI Helpers, and support for multiple URLs. It aims to prevent marketing failures by diagnosing issues before significant spend.

Best used for

Ideal for business owners, CMOs, and agencies who need to identify and fix trust gaps in their customer journey, quantify marketing risk, and optimize conversion rates. Especially valuable for ensuring marketing spend is effective by diagnosing issues before campaigns launch.

Common actions

diagnose marketing performance

quantify marketing risk

optimize conversion rates

improve brand trust

prioritize marketing fixes

Capabilities

Key features

Patented Pre-Spend Diagnostic
Brand Trust Score
ADORE Process™ methodology
Prioritized fix list
AI execution helpers
Google Analytics integration
Multi-URL diagnostics

Target Audience

marketerbusiness ownerconsultantanalyst

Integrations

google-analytics

Pricing & Plans

Freemium · Paid · Enterprise

Not publicly disclosed. Check rammp.com for current pricing.

FAQs

What is the ADORE Process™?

The ADORE Process™ is RAMMP's patented methodology that maps seven trust milestones in the buying journey, from arrival to advocacy. It scores each milestone to identify where customers are being lost and provides a prioritized fix list.

How does RAMMP differ from AI tools like ChatGPT?

While tools like ChatGPT are for execution, RAMMP is a diagnostic system. It tells you what marketing efforts are worth doing by identifying trust issues in your funnel, ensuring you don't pour resources into a broken system.

What does the free diagnostic offer?

The free diagnostic scans your website and provides a Brand Trust Score in 60 seconds, without requiring signup or credit card. It shows where customers are lost across ADORE milestones and offers a prioritized fix list.

Can agencies use RAMMP for multiple clients?

Yes, RAMMP Premium supports up to 5 URLs, allowing agencies and fractional CMOs to run diagnostics across multiple client brands from one account. Each URL receives its own Trust Score and fix list.

What is the cost of RAMMP Premium?

RAMMP Premium costs $225 per month. There is a $699 setup fee for monthly plans, which is waived if you opt for an annual plan. It includes the full diagnostic suite, AI Helpers, and coaching.

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