Retail Pulse

Retail Pulse, operating as Kirana Club, is a data and analytics tool that empowers Kirana retailers and FMCG brands. It connects over 40 lakh retailers and FMCG brands, facilitating collaboration and growth across India's trade landscape.

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At a glance

Pricing

Likely Not Free

Free tier

API

Skill level

Technical

About

What is Retail Pulse?

Retail Pulse, branded as Kirana Club, serves as India's largest Kirana community, empowering over 40 lakh retailers and FMCG brands. It functions as a B2B marketplace, enabling FMCG companies to sell directly to Kiranas across 16,000+ pincodes with pan-India fulfillment and weekly payouts. The platform also offers brand activation services, allowing brands to broadcast trade schemes and drive product awareness to a vast network of retailers. Additionally, Kirana Club provides market insights through real-time data on pricing trends and competitive landscapes, helping businesses make data-driven decisions. It aims to streamline distribution, accelerate market entry for new products, and foster collaboration within the Indian retail ecosystem.

Best used for

Ideal for FMCG brands and retailers who need to expand their distribution network, launch new products efficiently, and gain actionable market insights. Especially valuable for navigating India's Kirana universe and making data-driven decisions in general trade.

Common actions

analyze market data

manage retail distribution

activate brands

gain trade intelligence

Capabilities

Key features

B2B marketplace
Brand activation
Market insights
Pan-India fulfillment
Weekly payouts
Trade scheme tracking

Target Audience

data scientist

Integrations

Not yet documented

Pricing & Plans

Likely Not Free

Not publicly disclosed. Check retailpulse.ai for current pricing.

FAQs

What is the Kirana Club B2B Marketplace?

The Kirana Club B2B Marketplace allows FMCG brands to sell directly to over 40 lakh Kirana stores across India. It offers pan-India fulfillment to 16,000+ pincodes, weekly payouts, and eliminates the need for brands to build their own General Trade network.

How does Kirana Club help with brand activation?

Kirana Club enables brands to broadcast trade schemes and new product launches to its community of 40 lakh+ Kiranas. It helps drive product awareness, activation, and can leverage retail-influencer amplification to boost reach and engagement.

What kind of market insights does Kirana Club provide?

Kirana Club offers data-driven market insights through actionable trade intelligence. This includes real-time market data, pricing trends, and competitive landscape analysis, helping businesses make informed decisions and optimize their strategies.

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