Shypd.aiThe largest open index of AI toolsRetentioneering-tools is an open-source Python library for product and marketing analytics. It simplifies clickstream analysis, user path exploration, and behavioral segmentation to optimize customer journeys.
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Retentioneering-tools is a powerful open-source Python library designed to simplify product and marketing analytics, offering deeper insights than traditional funnel analysis. It enables data analysts, marketing analysts, and product owners to explore user behavior, segment users, and form hypotheses about actions driving desirable outcomes or churn. The library processes clickstream data to build behavioral segments, highlighting patterns that impact conversion rates, retention, and revenue. It extends the capabilities of pandas, NetworkX, and scikit-learn for efficient sequential event data processing. With interactive tools and visualizations, Retentioneering-tools allows users to wrangle data, explore customer journey maps, and make visualizations with just a few lines of code, even without being a Python expert.
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