Roundabout

Roundabout is an AI-powered Marketing & Growth tool that connects brands and agencies with micro-influencers. It helps plan, execute, and track influencer campaigns across over 100 niches.

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At a glance

Pricing

Paid

Free tier

API

Skill level

Non-technical

About

What is Roundabout?

Roundabout is an AI-powered micro-influencer marketing platform designed for brands and agencies to streamline their campaign management. It enables users to find and activate creators across more than 100 industry niches, offering validated insights and data to ensure effective influencer selection. The platform provides tools for campaign planning, execution, and tracking, including flexible pricing based on content and influencers, brief creation with templates, and real-time performance monitoring. Roundabout emphasizes transparency, offering full control over creator selection, content approval, and campaign budgets, with no subscription fees and pay-per-campaign flexibility. It also provides strategic support alongside its self-service automation.

Best used for

Ideal for marketers and social media managers who need to discover and activate micro-influencers, manage campaign logistics, and track performance metrics. Especially valuable for those seeking transparent data, flexible pricing, and control over content creation without long-term subscriptions.

Common actions

find influencers

manage campaigns

track performance

create content

Business Growthcollaborationswhite papersinfluencer discoverybrandsmarketingResourcesSocial MediaROI trackingcommunity+ 5 more

Capabilities

Key features

AI influencer discovery
Flexible campaign pricing
Brief templates
Content production tracking
Performance analytics
No subscription

Target Audience

marketersocial media manager

Integrations

Not yet documented

Pricing & Plans

Paid

Contact for Pricing

FAQs

How does Roundabout ensure the quality of influencers?

Roundabout only shows creators with validated insight data, safe engagement rates, and no fake followers. They also offer suggested creator lists from their team if the initial search isn't sufficient, ensuring data-driven choices for campaigns.

What is included in the 1-month campaign price?

The 1-month campaign price is all-inclusive and covers the number of influencers, the amount of content, and the organic content license. Prices are tailored to your budget, with no negotiation needed, providing full transparency.

Does Roundabout require a subscription?

No, Roundabout operates on a pay-per-campaign model, meaning there are no subscription fees. Users only pay when they choose to activate influencers for a specific campaign, offering flexibility and control over spending.

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