Scrumball

Scrumball is an AI influencer marketing tool that automates influencer discovery, outreach, and campaign management. It uses five specialized AI agents to streamline the entire influencer marketing workflow for brands.

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At a glance

Pricing

Likely Not Free

Free tier

API

Skill level

Mixed

About

What is Scrumball?

Scrumball is an AI-powered influencer marketing platform designed to automate and optimize every stage of an influencer campaign. It features five specialized AI agents—Lillian, Hunter, Charlie, Max, and Tracy—each handling a specific task from strategy and discovery to outreach, management, and performance tracking. The platform provides access to a database of over 180 million verified influencers globally, offering advanced targeting with 50+ factors and 96+ analysis metrics. Scrumball automates personalized outreach, manages negotiations, tracks content quality, and delivers real-time ROI attribution, aiming to reduce marketing costs and increase engagement for brands.

Best used for

Ideal for social media managers and marketing teams who need to efficiently discover, engage, and manage a large volume of influencers. Especially valuable for scaling campaigns, ensuring authentic partnerships, and accurately tracking the return on investment for influencer marketing efforts.

Common actions

find influencers

automate outreach

manage campaigns

track ROI

analyze influencer data

Capabilities

Key features

180M+ influencer database
AI-powered influencer discovery
Automated outreach & negotiation
Real-time performance tracking
Campaign management platform
Team collaboration tools
AI ROI attribution

Target Audience

social media manager

Integrations

Not yet documented

Pricing & Plans

Likely Not Free

Not publicly disclosed. Check www.scrumball.com for current pricing.

FAQs

How does Scrumball's AI differ from simple automation?

Scrumball employs five specialized AI agents, each focusing on a different stage of influencer marketing—strategy, discovery, outreach, tracking, and reporting. These agents make real-time decisions, adapt to campaigns, and learn from results, going beyond basic task automation.

Can Scrumball's AI agents replace my marketing team?

No, Scrumball's AI agents are designed to handle repetitive tasks in influencer marketing, freeing your team to concentrate on strategy, creativity, and brand growth. They act as dedicated support rather than replacements.

How does Scrumball ensure the authenticity of influencers?

The system automatically flags suspicious engagement patterns, inflated follower counts, and non-authentic activity. This ensures that your marketing budget is directed towards genuine creators with real audience engagement.

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Social Media Lead Generation Advertising SEO & AEO Sales Outreach Analytics & Attribution

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