Shimmr AI

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Shimmr AI is a Marketing & Growth tool that provides AI-powered book advertising for publishers and authors. It automates ad campaign creation, deployment, and continuous optimization to increase discoverability and sales.

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At a glance

Pricing

Paid

Free tier

API

Skill level

Mixed

About

What is Shimmr AI?

Shimmr AI is an advanced platform designed to revolutionize book marketing for publishers and authors through AI-powered advertising. It automates the entire advertising process, from creating compelling ad copy and visuals to deploying campaigns across various channels and continuously optimizing them for maximum discoverability and sales. The platform utilizes 'BookDNA Analysis' to deeply understand each book's content and identify ideal readers, enabling 'Reverse Discoverability' where books find their audience. Key features include automated ad creation, multi-channel deployment, performance analytics, and the Lumi AI Assistant. Shimmr AI operates on a two-tier pricing model, combining an Access Tier based on catalog size with a Media Tier per title, ensuring scalable and flexible marketing solutions.

Best used for

Ideal for publishers and authors who need to automate their book advertising, increase discoverability, and drive sales efficiently. Especially valuable for scaling marketing operations and ensuring books reach their ideal readers through continuous AI optimization.

Common actions

automate ad campaigns

optimize ad spend

increase book sales

target ideal readers

analyze book performance

Capabilities

Key features

BookDNA analysis
Automated ad creation
Campaign optimization
Multi-channel deployment
Performance analytics
Lumi AI Assistant
Reverse discoverability

Target Audience

marketer

Integrations

Not yet documented

Pricing & Plans

Paid

Not publicly disclosed. Check shimmr.ai for current pricing.

FAQs

How does Shimmr AI's pricing structure work?

Shimmr AI uses a two-tier pricing system. First, you choose an Access Tier based on your catalog size (e.g., Micro for 1-5 titles). Second, you select a Media Tier per title (e.g., Spark) which includes base ad spend plus a 20% optimization fee.

What is the minimum cost to start using Shimmr AI?

The minimum cost to get started is the Micro Access Tier, which is $350/£275 per month for 1-5 titles, combined with at least one Spark Media Tier at $150/£120 per month per title. This totals a minimum of $500/£395 per month.

Can I swap titles within my Shimmr AI plan?

Yes, Shimmr AI offers flexibility for managing your titles. You can swap titles within your chosen plan as often as once per month, allowing you to adapt your advertising strategy as needed.

What is 'BookDNA Analysis' and 'Reverse Discoverability'?

BookDNA Analysis is Shimmr AI's technology that analyzes a book's content to understand its core elements. This enables 'Reverse Discoverability,' where the AI actively helps books find their ideal readers by targeting specific audiences based on the analysis.

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