Spirable

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Spirable, part of Genius Sports, is an AI-powered platform that maximizes fan engagement for sports organizations. It helps create content and campaigns to build lasting connections with fans.

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At a glance

Pricing

Likely Not Free

Free tier

API

Skill level

Technical

About

What is Spirable?

Spirable, now part of Genius Sports Engage, is an AI-powered platform designed to maximize fan engagement for sports broadcasters, brands, teams, and leagues. It enables the creation of targeted content and campaigns to build lasting connections with sports fans. Key offerings include FANHub for global sports fan advertising and media activation, Augmentation for creating immersive viewing experiences with augmented insights and analysis, and Gamification to capture valuable behavioral and demographic insights for personalized advertising and monetization. The platform aims to engage viewers for longer, increase retention, and drive revenue by delivering next-generation content and analysis tools.

Best used for

Ideal for sports broadcasters, brands, teams, and leagues who need to activate fans globally, create immersive viewing experiences, and build valuable owned audiences through gamification. Especially valuable for connecting with fans at the right moment with personalized messages and content.

Common actions

engage sports fans

create interactive experiences

personalize advertising

monetize fan data

augment sports broadcasts

Capabilities

Key features

Targeted ads
Fan identification
Immersive viewing experiences
Augmented insights
Gamification
First-party data capture

Target Audience

marketer

Integrations

Not yet documented

Pricing & Plans

Likely Not Free

Not publicly disclosed. Check spirable.com for current pricing.

FAQs

What specific types of content can be created with Spirable's Augmentation feature?

Spirable's Augmentation feature allows for the creation of immersive broadcasts, streams, and highlights. It helps in delivering augmented insights and analysis to explain tactics and performance, bringing unfolding storylines in the game to life for viewers.

How does Spirable's Gamification help in monetizing fan databases?

Gamification in Spirable helps capture valuable behavioral and demographic insights from fans. This first-party data can then be used to run personalized advertising campaigns and monetize the database through commercial partners.

Which types of organizations can benefit from Spirable's fan engagement solutions?

Spirable's fan engagement solutions are designed for a wide range of sports organizations, including broadcasters, brands, sports teams, and leagues. It helps them create content and campaigns that build lasting connections with their fan base.

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