Do I still need Google Tag Manager to use Tag Companion?

Yes, Tag Companion generates GTM container files and is not a replacement for GTM itself. It creates the configuration (tags, triggers, variables) that you import into your existing GTM container, acting as a visual builder for standard GTM JSON files.

Will importing the container file overwrite my existing GTM setup?

No, as long as you choose the 'merge' option in GTM's import dialog. Tag Companion strongly recommends merging for all imports to keep your existing tags intact. Choosing 'overwrite' will replace your current GTM setup.

Can Tag Companion track eCommerce events without a developer pushing data to the dataLayer?

Yes, Tag Companion builds the dataLayer push for you. During setup, you point and click product details directly on your page. It then generates a GTM tag that reads these elements and automatically assembles the dataLayer push, requiring no developer or site code changes.

Tag Companion

Tag Companion is a marketing & growth tool that simplifies Google Tag Manager tracking setup. It allows users to point, click, and configure events without code, then exports the configuration to GTM, reducing developer dependency.

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Pricing

Freemium · Paid

Free tier

Yes

API

Skill level

Beginner

About

What is Tag Companion?

Tag Companion streamlines Google Tag Manager (GTM) implementation, transforming hours of manual setup and debugging into minutes. Users can visually select elements on their website, configure GA4 event names and parameters through a point-and-click interface, and then export a complete GTM container file. This eliminates the need for complex CSS selectors, developer tickets, or direct code changes on the website. It supports tracking various elements like button clicks, form submissions, and full GA4 eCommerce events, even for forms that submit without page reloads. The tool integrates seamlessly with GTM, allowing users to import configurations and publish, ensuring tracking runs independently through GTM without ongoing dependencies on Tag Companion.

Best used for

Ideal for marketing managers and freelance marketing consultants who need to set up Google Tag Manager tracking, configure GA4 events, and implement full eCommerce tracking without writing code. Especially valuable for those looking to reduce reliance on developers and ensure accurate data collection quickly.

Capabilities

Key features

Point-and-click element selection
GA4 event configuration
GTM container export
Full eCommerce tracking
Form submission tracking
Built-in error prevention

Audience

product manager individual b2c freelancer smb marketers

Integrations

google-tag-managergoogle-analytics

FAQs

Common questions

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Subcategories trending in Marketing & Growth

Social Media Advertising Lead Generation SEO & AEO Sales Outreach Video Marketing

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Also listed in

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Data & Analytics › Business Intelligence Coding & Development › Frontend & UI Coding & Development › No-Code / Low-Code Data & Analytics › Web Scraping & Extraction

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