B2Metric

B2Metric is a Data & Analytics tool that provides AI-augmented customer intelligence. It offers real-time insights and predictive analytics to optimize marketing strategies and customer experiences.

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At a glance

Pricing

Likely Not Free

Free tier

API

Skill level

Mixed

About

What is B2Metric?

B2Metric is an award-winning AI-powered customer data analytics platform designed to elevate marketing strategies and data analysis. It provides real-time insights into customer behavior across multiple channels, enabling businesses to predict future actions and optimize customer interactions. The platform features a Customer Data Platform (CDP) that unifies customer data, churn prediction models, customer lifetime value (CLTV) analysis, and an AutoML Studio. B2Metric IQ Analytics helps visualize customer journeys, uncovering hidden trends with AI/ML-based analytics. It also includes tools for segmentation, RFM analysis, campaign flow and management, funnel visualization, retention tracking, and audience tracking, all aimed at transforming customer insights into actionable strategies.

Best used for

Ideal for data scientists and marketing professionals who need to gain a 360° view of their customers, predict churn, and personalize customer experiences. Especially valuable for businesses looking to optimize marketing ROI and make data-driven decisions across multiple channels.

Common actions

analyze customer data

predict customer behavior

optimize marketing campaigns

personalize customer experiences

segment customers

customer journey analyticsuser engagement optimizationpredictive analytics for marketing

Capabilities

Key features

Customer Data Platform
Churn prediction
CLTV analysis
AutoML Studio
Customer journey analytics
Real-time insights
Campaign management

Target Audience

data scientistmarketing professional

Integrations

Not yet documented

Pricing & Plans

Likely Not Free

Not publicly disclosed. Check b2metric.com for current pricing.

FAQs

What kind of data does B2Metric analyze?

B2Metric analyzes customer behavior data from various touchpoints, including websites, apps, and emails. It unifies this data into a Customer Data Platform (CDP) to provide a comprehensive view and enable real-time insights and predictive analytics.

How does B2Metric help with customer retention?

B2Metric offers churn prediction models and customer lifetime value (CLTV) analysis to identify at-risk customers and understand their long-term value. It also provides tools for segmentation, RFM analysis, and personalized campaign management to improve retention rates.

Can B2Metric integrate with existing marketing tools?

The website mentions "See All Integrations" but does not list specific integrations. It emphasizes unifying insights and consolidating critical data across teams, suggesting it aims to work with various data sources, though specific platforms are not detailed.

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