BirdseyePost

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BirdseyePost is a Marketing & Growth tool that simplifies personalized direct mail campaigns. It helps businesses create targeted postcards, reach specific audiences, and track results automatically, integrating with existing marketing tools.

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At a glance

Pricing

Likely Not Free

Free tier

API

Skill level

Mixed

About

What is BirdseyePost?

BirdseyePost is an all-in-one platform designed to automate and personalize direct mail campaigns for businesses. It enables users to create targeted postcards, identify the right audience using advanced demographic and psychographic targeting, and track real-time engagement through unique QR codes. The platform integrates with existing tools like Shopify and Klaviyo for triggered mail flows, such as welcome offers or win-back campaigns. BirdseyePost offers done-for-you service, including in-house design and address verification, ensuring campaigns are launched quickly and efficiently. It aims to provide a trackable and effective direct mail solution that stands out from crowded digital channels, offering higher response rates and ROI.

Best used for

Ideal for marketers and small business owners who need to acquire new customers, retain existing ones through automated flows, and drive in-store traffic. Especially valuable for businesses looking to cut through digital noise with trackable, personalized physical mail campaigns.

Common actions

send direct mail

acquire customers

track mail campaigns

personalize postcards

AI contentcopywritingContent creationAI writingmarketingpost generationDigital MarketingSocial Media

Capabilities

Key features

Personalized direct mail
Audience targeting
Real-time tracking
QR code lead capture
Automated mail flows
In-house design
Address verification

Target Audience

marketershopify ownersmall business owner

Integrations

shopifyklaviyo

Pricing & Plans

Likely Not Free

Freemium

FAQs

How does BirdseyePost personalize direct mail?

BirdseyePost automatically customizes each postcard with tailored content, including text, images, and product recommendations, based on customer profiles. It can also feature SmartMaps with store locators based on recipients' home addresses to drive in-store foot traffic.

What is SnapCapture™ technology?

SnapCapture™ technology generates unique QR codes for each postcard recipient. When scanned, prospects are automatically opted into your marketing list, providing real-time engagement tracking and allowing for seamless retargeting across digital channels.

Can BirdseyePost integrate with my existing marketing tools?

Yes, BirdseyePost integrates with platforms like Shopify and Klaviyo. This allows for automated, triggered direct mail flows based on customer events, such as sending welcome offers, cart recovery postcards, or win-back campaigns.

What kind of audience targeting does BirdseyePost offer?

BirdseyePost uses advanced demographic, geographic, and psychographic targeting to help you find ideal customers from a database of over 200 million North American consumers. You can specify criteria like gender, interests, location, and more.

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