Clearbit

Clearbit is a Data & Analytics tool that provides B2B data enrichment and intent signals. It leverages AI and LLMs to convert unstructured information into precise, standardized datasets for HubSpot users.

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At a glance

Pricing

Likely Not Free

Free tier

API

—

Skill level

Technical

About

What is Clearbit?

Clearbit, now part of HubSpot, is a powerful Data Activation Platform designed for B2B marketing and revenue teams. It utilizes AI and LLMs to transform public and proprietary web data into precise, standardized datasets. The platform enriches lead, contact, and account records with global coverage, enabling real-time scoring and routing of high-fit leads. Key features include granular industry categorization (NAICS, GICS, SIC), corporate hierarchy understanding, and normalized role/seniority data. Clearbit also identifies hidden buying intent from anonymous website traffic and offers form shortening to improve conversion rates by enriching data from just an email address.

Best used for

Ideal for marketers and sales reps who need to enrich B2B customer data, score leads in real-time, and identify hidden buying intent. Especially valuable for HubSpot users looking to optimize their go-to-market strategies and improve conversion rates through data-driven insights.

Common actions

enrich customer data

score leads automatically

identify buying intent

shorten web forms

standardize B2B data

Capabilities

Key features

B2B data enrichment
AI-powered data standardization
Real-time lead scoring
Buying intent detection
Form shortening
Corporate hierarchy mapping
Granular industry categorization

Target Audience

marketersales repproduct managerstartup founder

Integrations

hubspot

Pricing & Plans

Likely Not Free

Free

FAQs

How does Clearbit integrate with HubSpot?

Clearbit is the first HubSpot Native Data Provider, meaning it integrates directly to enrich records, score leads, route opportunities, and reveal buying intent within the HubSpot platform. This deep integration allows for seamless data flow and utilization within your existing HubSpot workflows.

What kind of data does Clearbit provide for enrichment?

Clearbit provides comprehensive B2B data, including company information, industry categorization (NAICS, GICS, SIC), corporate hierarchies (parent/subsidiary), and normalized role/seniority data. It gathers public and proprietary data, enhanced by LLMs, to offer precise and reliable insights.

How does Clearbit help with identifying buying intent?

Clearbit uses best-in-class IP intelligence data to turn anonymous website traffic into real buying intent signals. Its visitor dashboard highlights companies matching your ideal customer profile, allowing you to focus outbound efforts on qualified companies showing active interest.

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Business Intelligence Predictive Analytics Data Labeling & Annotation Real-Time Analytics Market Research Data Cleaning & Prep

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