Instead Of Another CRM, I’M Trying An ‘Einstein For Zoho/Freshsales’ – Worth Pursuing?

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Clariva is an AI-powered CRM automation and sales coaching tool that auto-fills your CRM and coaches reps after every sales call. It fixes bad CRM hygiene, blind pipelines, and uncoached reps automatically.

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At a glance

Pricing

Paid

Free tier

API

Skill level

Mixed

About

What is Instead of another CRM, I’m trying an ‘Einstein for Zoho/Freshsales’ – worth pursuing??

Clariva is an AI-powered solution designed for B2B sales teams to automate CRM updates and provide real-time sales coaching. It seamlessly joins Google Meet or Zoom calls, capturing conversation data without requiring any rep action. The tool then auto-fills most CRM fields, flagging only critical areas like deal stage or risk level for rep confirmation, ensuring accurate and instant data synchronization. Beyond CRM automation, Clariva scores each call, providing immediate, personalized coaching debriefs to reps on what went well and what to improve. Managers gain a comprehensive dashboard with a team skill heatmap, allowing them to identify coaching needs and track rep development effectively, eliminating the need to listen to every call.

Best used for

Ideal for sales reps and sales managers who need to automate CRM data entry, provide instant coaching feedback to reps, and gain insights into team performance. Especially valuable for B2B sales teams looking to improve CRM hygiene and rep effectiveness without manual effort.

Common actions

automate CRM updates

coach sales reps

analyze sales calls

improve sales performance

manage sales pipeline

CRMAlternative CRMAI sales toolssales automationEinsteinZohoFreshsales

Capabilities

Key features

Auto-join sales calls
AI-fill CRM fields
Real-time sales coaching
Manager dashboard
Skill trend analysis
CRM integration

Target Audience

sales repcoach

Integrations

salesforcehubspotpipedrivezoholeadsquaredkylaszoomgoogle-meet+ 1 more

Pricing & Plans

Paid

Not Disclosed

FAQs

What data does Clariva store from sales calls?

Clariva processes call audio to extract deal signals and coaching insights but does not store recordings. It only retains structured data like field values, next steps, objections, call scores, and skill signals, which are then synced to your CRM. All data is encrypted and never used to train models or shared with third parties.

How does Clariva's call scoring and coaching work?

After each call, Clariva analyzes the conversation and scores the rep across key dimensions such as discovery, objection handling, and talk ratio. The rep receives an immediate debrief with specific feedback on what went well and areas for improvement, eliminating the need for manager input for initial coaching.

What is the pricing model for Clariva?

Clariva offers an all-inclusive pricing model at $24.00 per rep per month (or Rs 1,999 in India). This includes all features like CRM automation, coaching, and manager dashboards, with no additional tiers or add-ons. Early design partners receive a permanent 50% discount.

How does Clariva differ from tools like Gong or Chorus?

While tools like Gong or Chorus focus on recording and transcribing calls for review, Clariva specifically targets CRM accuracy without rep effort and automatic coaching after every call. It aims to provide clean pipeline data and consistent rep improvement without manual scorecards or waiting for manager feedback.

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