Meltwater

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Meltwater is a media, social, and consumer intelligence tool that leverages AI to transform data into actionable insights. It offers comprehensive monitoring, analytics, and outreach capabilities for PR and marketing professionals.

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At a glance

Pricing

Custom · Enterprise

Free tier

API

Yes

Skill level

Mixed

About

What is Meltwater?

Meltwater provides a powerful suite of AI-powered tools for media, social, and consumer intelligence, enabling businesses to gain deeper visibility into their brand and competitors. It offers robust data across media, social, and consumer trends, which is then transformed into actionable insights using AI. The platform empowers teams, from PR managers to marketing directors, to confidently uncover insights that drive strategy. Key features include media intelligence, social listening and analytics, AI visibility tracking, media relations, consumer intelligence, influencer marketing, sales intelligence, and data & API integration. Meltwater aims to redefine PR and marketing impact through 360° reporting and global analysis, supported by expert services.

Best used for

Ideal for marketers and social media managers who need to gain deep insights into their brand's media presence, understand consumer behavior, and optimize their PR and marketing strategies. Especially valuable for organizations seeking comprehensive data analysis and AI-driven insights across various channels.

Common actions

monitor brand mentions

analyze social data

understand consumer trends

manage media relations

track influencer campaigns

B2BAI_assistantsocial_listeningmedia_monitoringEnterprise

Capabilities

Key features

Media Intelligence
Social Listening
AI Visibility Tracking
Influencer Marketing
Sales Intelligence
Consumer Intelligence
Data & API Integration

Target Audience

marketersocial media manager

Integrations

Not yet documented

Pricing & Plans

Custom · Enterprise

FAQs

How is Meltwater's pricing structured?

Meltwater uses tailored pricing, customized to your specific goals, chosen modules, and program scale. Factors like source breadth, data volume, number of users, integrations, and support needs influence the quote. Most partnerships are structured on annual agreements, with a minimum contract length of 12 months.

Can I get a free trial or demo of Meltwater?

Meltwater does not offer a self-serve free trial. However, you can request a free, human-guided demo with a product expert to see how the platform addresses your specific organizational goals. Interactive product tours are also available for self-exploration.

What kind of customer support does Meltwater provide?

Meltwater offers 24/7 multi-channel support, including live chat, email, a Help Center, Meltwater Academy, and mCommunity. Every client receives a dedicated Customer Success Manager, with enhanced support options like priority SLAs and global phone support available for enterprise customers.

Are Meltwater plans customizable?

Yes, Meltwater plans are designed to be flexible and fully customizable. You can choose specific solutions like media monitoring, social listening, or influencer marketing, define regions and languages, set user access levels, and integrate with existing tools to align with your business priorities.

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