TrueROAS

TrueROAS is a Marketing & Growth tool that optimizes eCommerce ad spend with AI-powered attribution. It accurately tracks Shopify and WooCommerce orders in a cookie-less world, helping businesses scale with confidence.

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At a glance

Pricing

Freemium · Paid

Free tier

Yes

API

Skill level

Mixed

About

What is TrueROAS?

TrueROAS is an advanced ad tracking and attribution platform designed for eCommerce stores, particularly those using Shopify and WooCommerce. It leverages AI-powered attribution to accurately track orders in a post-iOS 17, cookie-less environment, providing a centralized source of truth for ad performance. The platform helps optimize ad spend by identifying best-performing ads and channels, reducing ad waste, and improving key metrics like ROAS, CPA, and LTV. TrueROAS offers a unified dashboard for all campaigns, server-to-server tracking, and custom attribution models, enabling marketers to feed ad AI with better data and scale winning campaigns. It aims to provide clarity and predictability for growth marketers and e-commerce businesses.

Best used for

Ideal for e-commerce advertisers and ad agencies who need to accurately track conversions, optimize ad spend across multiple platforms, and gain clear insights into customer journeys. Especially valuable for businesses operating in a cookie-less environment and seeking to improve their Return on Ad Spend (ROAS).

Common actions

track ad performance

optimize ad spend

improve ROAS

attribute sales accurately

manage ad campaigns

Capabilities

Key features

AI-powered attribution tracking
Real-time analytics reporting
Multi-platform ad tracking
Shopify/WooCommerce integration
Customer lifetime value tracking
Unified dashboard
Server-to-server tracking

Target Audience

marketerbusiness owner

Integrations

shopifywoocommercefacebook-adsgoogle-adstiktok-adspinterest-ads

Pricing & Plans

Freemium · Paid

Not publicly disclosed. Check trueroas.io for current pricing.

FAQs

How does TrueROAS track better in a cookie-less world?

TrueROAS uses an advanced machine learning algorithm that matches user data points like cookies, browsers, and IP addresses to reconstruct the entire customer journey. This allows its AI to reprocess data with an e-commerce-specific attribution model, connecting sales to the exact ad or source, even for visits up to six months prior.

Does TrueROAS replace my existing ad manager?

TrueROAS features its own ads manager that displays all your ads and other purchase sources from your store. While it provides a unified view and insights, it works in conjunction with platforms like Facebook Ads Manager and Google Ads, feeding them optimized data rather than fully replacing them.

What is the pricing structure for TrueROAS?

TrueROAS offers a Freemium model, with a free plan for stores under $5,000 in monthly sales. Paid plans start at $29/month for growing stores, with higher tiers like Pro ($199/month) and Elite ($349/month) for scaling brands and agencies, based on monthly sales volume.

Can TrueROAS track conversions from multiple ad platforms and sources?

Yes, TrueROAS is designed for multi-platform ad tracking, integrating with major platforms like Facebook, Google, and TikTok. Its AI intelligently calculates user origins based on multiple data points, allowing it to track conversions from various sources, including email and other channels.

How quickly can I see results after installing TrueROAS?

After a quick setup that takes around 4 minutes, you can start seeing results within 48 hours. TrueROAS offers a 7-day free trial to allow users to experience accurate tracking without any commitment.

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