Wasel

Wasel is a Customer Support & CX tool that transforms WhatsApp into an operational channel for Moroccan SMEs. It centralizes support, appointments, orders, and marketing campaigns, offering automation and human takeover.

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At a glance

Pricing

Freemium · Paid

Free tier

Yes

API

Yes

Skill level

Non-technical

About

What is Wasel?

Wasel is a comprehensive WhatsApp operations platform designed specifically for Moroccan SMEs, enabling them to manage customer support, appointments, orders, and marketing campaigns from a single interface. The platform offers robust automation features for handling routine inquiries, scheduling appointments, and processing orders, while also allowing for seamless human intervention when complex issues arise. Key functionalities include a shared team inbox, AI-powered assistance, and a REST API for integrations. Wasel supports local languages like Darija, French, and Arabic, ensuring effective communication with customers. It provides structured workflows for various business needs, such as customer service, reservations, e-commerce, and marketing, helping businesses reduce no-shows and streamline operations. The platform emphasizes compliance and secure operations, offering clear pricing in Moroccan Dirhams.

Best used for

Ideal for Moroccan SMEs who need to streamline customer interactions, automate routine tasks, and manage sales and support through WhatsApp. Especially valuable for businesses looking to reduce operational noise, improve response times, and offer localized support in Darija, French, and Arabic.

Common actions

automate customer support

manage WhatsApp campaigns

process orders via WhatsApp

schedule appointments

centralize customer communication

marketing automationmessagingBots

Capabilities

Key features

Shared team inbox
WhatsApp automation
Marketing campaigns
E-commerce catalog/orders
AI assistant
REST API

Target Audience

small and medium business ownerscustomer support managersmarketing managerse-commerce managers

Integrations

google-calendar

Pricing & Plans

Freemium · Paid

Not publicly disclosed. Check wasel.ma for current pricing.

FAQs

What happens if WhatsApp bans my number?

Wasel adheres to WhatsApp rules, including opt-ins and validated templates, to ensure compliance. In the event of a restriction, Wasel provides support to restore the account and adapt practices to maintain service continuity.

Do I need a dedicated WhatsApp Business number?

Yes, the WhatsApp Business API requires a unique number. Wasel assists with the setup, allowing you to use a new number or migrate an existing one if it's not currently linked to an active Business account.

How long does it take to get Wasel online?

The launch process involves initial setup, template configuration, and a pilot scenario. The goal is to deploy the platform within days, not months, ensuring a quick start for your team.

Does Wasel replace my entire team?

No, Wasel is designed to automate structured tasks and workflows, such as routine support and bookings. Conversations requiring human judgment or complex intervention are seamlessly escalated to your team.

What is included in the free trial?

The free trial grants 7 days of access to the Starter plan, allowing you to test a concrete workflow with team support. After the trial, you can choose a plan that best fits your business volume and needs.

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Voice & Call Center Email & Chat Support Customer Feedback Community Management Customer Success Multilingual Support

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