Winning Hunter

BooleanMaths is a Marketing & Growth tool that provides smarter marketing attribution and conversion tracking. It helps businesses recover lost revenue by accurately tracking conversions server-side across platforms like Meta, Google, and Shopify.

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At a glance

Pricing

Likely Not Free

Free tier

API

Yes

Skill level

Technical

About

What is Winning Hunter?

BooleanMaths offers a comprehensive solution for marketing attribution and conversion tracking, designed to boost ad performance and provide real-time insights. It tracks conversions server-side, enabling businesses to see true ROAS across major platforms like Meta, Google, and Shopify, and scale with confidence. Key features include multi-channel attribution, user journey enrichment, P&L tracking, and CAPI & server-side tracking. The platform aims to fix hidden tracking gaps, uncover real performance, and eliminate data loss and over-attribution. It also introduces the BooleanMaths MCP for analyzing marketing performance and uncovering insights from a single prompt, making it easier for marketers to optimize ad spend and improve ROAS.

Best used for

Ideal for D2C brands and e-commerce businesses who need to accurately track conversions, optimize ad spend across multiple channels, and improve their return on ad spend. Especially valuable for those looking to fix broken attribution and recover lost revenue from platforms like Meta, Google, and Shopify.

Common actions

track conversions

optimize ad spend

improve ROAS

analyze marketing performance

fix attribution

Capabilities

Key features

Server-side conversion tracking
Multi-channel attribution
Real-time ROAS insights
Conversion APIs (CAPI)
User journey enrichment
P&L tracking
AI-powered marketing performance

Target Audience

marketing managerfounder

Integrations

shopifymetagoogle

Pricing & Plans

Likely Not Free

Not publicly disclosed. Check booleanmaths.com for current pricing.

FAQs

How does BooleanMaths differ from Google Analytics or Shopify analytics?

BooleanMaths offers server-side tracking, 95%+ attribution accuracy, and real-time insights (0-5 min delay), with 100% ad platform alignment. This contrasts with Google Analytics' limited attribution accuracy and lack of server-side tracking, providing a more complete and accurate view of marketing performance.

What are Conversion APIs and why are they important?

Conversion APIs (CAPI) allow for server-side tracking of conversions, which helps eliminate data loss and fix over-attribution. This is crucial for accurate ROAS calculations and optimizing ad spend, especially with increasing privacy restrictions affecting client-side tracking.

What platforms does BooleanMaths integrate with?

BooleanMaths works seamlessly with major advertising and e-commerce platforms including Meta (Facebook/Instagram), Google Ads, and Shopify. This allows for unified analytics and attribution across your primary marketing and sales channels.

Trending

Subcategories trending in Marketing & Growth

Social Media Lead Generation Advertising SEO & AEO Sales Outreach Video Marketing

Trending

Also listed in

This tool also appears in

Data & Analytics › Market Research E-commerce › Marketplace Tools

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