Winware

Winware is a Data & Analytics tool that provides AI-moderated research on B2B audiences. It recruits LinkedIn-verified participants and synthesizes feedback into clear insights.

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At a glance

Pricing

Freemium · Paid · Enterprise

Free tier

Yes

API

Skill level

Mixed

About

What is Winware?

Winware offers an AI-moderated platform for customer and product research, focusing on verified B2B audiences. It recruits qualified participants directly from LinkedIn, ensuring that users are engaging with professionals who match their target criteria. The platform utilizes AI moderation to uncover deep insights and then synthesizes the results into clear, actionable summaries, significantly reducing the time and effort typically required for research. Winware supports both self-sourced participant testing and recruitment through its own network, allowing for flexible research approaches. It's designed to provide detailed product and customer insights faster than traditional methods, making it ideal for product and UX teams, as well as marketing professionals looking to test messaging and content.

Best used for

Ideal for product managers who need to gather deep product insights, marketers who want to test messaging with their buyer, and startup founders looking to validate ideas. Especially valuable for quickly recruiting verified B2B audiences and getting AI-synthesized, actionable feedback.

Common actions

conduct market research

gather customer feedback

analyze audience insights

test product concepts

validate marketing messages

Capabilities

Key features

LinkedIn-verified participant recruitment
AI moderation and analysis
Automated research summaries
Custom target persona creation
Self-sourced participant testing
AI Research Agent
Screener questions

Target Audience

product managermarketerstartup founderfreelancer

Integrations

Not yet documented

Pricing & Plans

Freemium · Paid · Enterprise · Starting at USD 0.00

$0/month for Software platform price, $399/month for Always-on Research (annual only). Check winware.ai for current pricing.

FAQs

What does "LinkedIn Verified Audiences" mean for Winware's research?

Winware recruits all B2B participants from LinkedIn, providing their full LinkedIn profiles for verification. This ensures you are talking to genuine professionals who match your target audience, eliminating anonymous panels and fake respondents for more reliable research.

How does Winware's AI Moderator differ from standard unmoderated testing tools?

The AI Moderator goes beyond basic unmoderated tools by asking follow-up questions to uncover deeper insights. It synthesizes results into clear, actionable summaries, saving hours of manual analysis and providing more comprehensive feedback than traditional methods.

What is the difference between "Pay-as-you-go Research" and "Always-on Research" pricing plans?

Pay-as-you-go is for individual research projects, with costs per respondent. Always-on Research is an annual subscription for the platform, offering discounted respondent rates and additional features like 24 tests/year and full-service support from a research expert.

Can I use Winware to test with my own customers or participants?

Yes, Winware offers a "BYO" (Bring Your Own) option where you can use the platform to test on your own list of customers or internal stakeholders. This allows you to capture feedback on designs or prototypes from your existing audience.

How does Winware ensure data privacy and security with its AI tools?

Winware is SOC2 and GDPR compliant, ensuring critical data security. They explicitly state that data sharing with AI platforms like ChatGPT is set to "Off" for model improvement, keeping all user and research information private and confidential.

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